We take great pride in the business we have built and realize that one of our greatest assets is our family of talented franchise operators. That’s why we are committed to providing new franchisees with the training and tools essential to running a Wendy’s restaurant. Through our world class training program to the ongoing support system made available to you even before your first restaurant opens, you will benefit from our history of operating a leading brand in the quick service restaurant industry. We provide support to our international franchisees through our international corporate headquarters in Atlanta, and regional support offices in Miami and Hong Kong.
As a Wendy’s franchisee, you will benefit from our expertise and ongoing support in the following areas:
Operations
A skilled management team is assigned to assist your organization in preparing and opening your first restaurant and monitoring its progress as well as those of future locations thereafter. Because consistent operations are vital to the success of Wendy’s restaurants, these proven operators are responsible for ensuring every restaurant in the system meets our quality and service standards. They will also offer expertise in the development and updating of your business plans.
Training
Our training platform is focused on how to exceed customer expectations and operate according to Wendy’s standards. Successful operators are committed to ensuring training is a critical component of daily restaurant operations. Training will be provided for your head of operations who will be responsible for overseeing your network of stores. In preparation for your launch, comprehensive training will also be provided for store managers at a regional training location, typically over a 12 week period prior to your opening.
Marketing
Our marketing team will help you maximize the potential of our brand in your market. Before you open your first restaurant, our team will work with you to define a locally competitive menu and identify key market opportunities. As you prepare for your grand opening, we will assist you in generating sales forecasts and creating a marketing plan tailored to your market. You will also receive on-going support through existing marketing programs and infrastructure designed to provide on-demand access to an archive of marketing information and materials that are easily adaptable to the needs of your market.
Engineering & Site Development
Once a site is selected, our engineering team will provide you with guidance in developing site layouts and equipment plans. We have a variety of contemporary store designs for various retail formats available for you to leverage in the construction of your restaurants, and will help you adapt key design elements to meet local needs. On-going assistance is offered in the areas of remodeling plans, construction consultation, kitchen equipment purchasing, utility efficiency management, and special programs as needed.
Supply Chain
Our experienced team of supply chain professionals will assist you in identifying efficient and safe suppliers who can consistently deliver high quality products to your stores. You will benefit from negotiated purchasing contracts with regional suppliers and be given support in developing a distribution system for your network of stores. On-going support is provided to assist you in optimizing costs and identifying suitable local suppliers and sources for new ingredients as your menu evolves.
Quality Assurance
From food and paper products to distribution services, all Wendy’s suppliers must meet stringent quality, value and safety standards. Our Quality Assurance team will work alongside Supply Chain to approve new suppliers, local product adaptations and provide on-going monitoring of selected suppliers.
Technology
Our team will help you select restaurant technology equipment designed to efficiently run and manage your growing business -- providing tools to help manage labor costs, track food inventory and analyze sales information by day part. As a new operator, you will also benefit from our existing communications infrastructure designed to keep you up to date on new brand developments and materials.
>Read more about our franchise qualifications and process